Rush Limbaugh just signed an unprecedented $400 million deal through 2016. Conservative radio has exceptionally large audiences, giant advertisers who want to sell stuff to those millions of listeners, and a message and format that attracts both.
Beyond infuriating the left, that staggering sum is sure to reinforce the widespread industry belief that talk represents one of broadcast radio’s only remaining bright spots. While several other major outfits are struggling to survive, Limbaugh and Premiere have provided a steady revenue stream for Clear Channel.
In fact, while advertisers have begun to abandon music radio for the Internet and other media, Limbaugh has recently added sponsors.
Expect Rush’s massive renewal deal to spark a fresh round of hand- wringing from the left, where their own “progressive” talk radio format remains stalled.
Compare that to failed liberal Air America — where Al Franken, Janeane Garofalo, and Randi Rhodes were paid with stolen money from the nonprofit Gloria Wise Boys & Girls Club.
Is it any wonder why Liberals are pushing for the return of the (un)Fairness Doctrine?
All the money in the world doesn’t change the fact that Rush Limbaugh is a fat, sexist, racist, homophobic, and worst of all, hypocritically drug-addicted, morally bankrupt fuckface.
[Editor --- One of the greatest things about Rush is his ability to do this to his opponents. The frothing at mouth is so knee-jerk that precipitously straddles the line between high comedy and psychotic.]
Left by John Jarzemsky on July 2nd, 2008 at 10:33 pm