I’m not sure if this Reid’s Dry Cleaners commercial is airing anywhere other than Austin — but there is a long tradition of using Austin singers to sing commercial jingles for local companies.
Reid’s latest ad is actually kind of catchy (in a super-cheesy kinda way)…but I couldn’t place the girl singing the “Take Me to Reid’s” jingle:
Her name is Erin Ivey and she’s Austin’s underground mistress of downtempo folk pop. I think she plays a weekly happy hour gig at The Hideout downtown.
She also has a nice online presence — from her Twitter feed to her own personal blog (where she broke the news to her fans that she had “sold out” to become a jingle singer).
Anywho — I’m a big fan of the Austin singer-song writer/folk genre, so I’ll probably check her out sometime.
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hit me up when you go…ill grab the lil lady and join ya. it is a catchy jingle and hats off to Ried’s for using local talent to accomplish local goals.
Hey Rob-
The hideout gig is a new performace series. She will be doing two shows each night on the next three Wednesdays and you can but tickets in advance at http://www.erinivey.com/hideout.
BHC